"Customer" means whoever you serve: guests, patients, clients and so on. "Team" includes anyone who supports your business: full or part-time employees, contractors, service providers or other partners. Rate things as they are today. If you can't choose between two numbers, pick the lower one.
Most owners plan the way they make dinner on a busy night: open the fridge and cook with what is there. When what you have sets the menu, every plan is a slightly bigger version of today.
Businesses that leap ask a different question first: what do I actually want to make? Then they list the ingredients it takes (the people, the skills, the reputation) and go get them.
The fridge analogy comes from Alex Hormozi.
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